¿Español o inglés?
¿Español o inglés? Understanding U.S. Hispanic Language Preferences. Spanish has held families and cultures together for centuries and serves as a source of cultural fulfillment for U.S. Hispanics; however, many marketers, and their clients, are asking: "Is Spanish likely to remain the language of preference among U.S. Hispanics? Or will English become more important as consumers acculturate?"
+ Read More
Color in Culture
Color in Culture Remembering to cater to various cultures as you develop your business model is a key aspect to consider.
+ Read More
Is Hispanic Marketing an Afterthought?
Is Hispanic Marketing an Afterthought? Why does Hispanic marketing continue to be an afterthought for many companies; yet those companies who have invested in this consumer segment - Wal-Mart, State Farm, McDonald's, and Toyota, for example - have seen their sales increase exponentially.
+ Read More
Marketing to “Those People”
Marketing to “Those People” Over the years, I've fielded exploratory calls from a number of self-proclaimed "white guys" in places like Des Moines, Charlotte or Cheyenne, who ask me to help them market to Hispanics. Maybe their boss has said, "Look into that." Chances are they haven't thought through the ramifications of their request; commonly, they've had little or no interaction with Latinos.
+ Read More