Who is Hispanidad?

Our History

Heinrich Marketing, Inc., headquartered in Denver since 1977, is a Colorado-based, MBE-certified company with experience in marketing and advertising for local, national and international accounts. Hispanidad is a division of Heinrich, providing integrated marketing services to reach the growing and profitable multicultural market in the U.S.

Founded in 2000, Hispanidad has been a driving force in helping diverse companies understand the nuances of and profit from this rapidly growing segment.

Whether you are new to the multicultural marketing arena, or a relatively sophisticated player looking for a fresh start, we know how to make your message as powerful as possible.

Our Team

Hispanidad is a true team of multicultural marketing professionals. We come from different cultures and have different perspectives, so we live what we preach to our clients. We are strategic communications experts with the talent to identify, segment and target your audience … and then reach them with measurable impact.

What We Do

Like all consumers, members of our nation’s diverse communities are motivated by creative executions that are relevant, clear, concise, consistent and compelling. Yet too many agencies don’t see that reality, or can’t deliver on it. Hispanidad has the ability, desire and talent to apply this simple and powerful philosophy to every project.

Our Expertise

We offer the full spectrum of marketing and advertising services, including:

  • Strategic planning
  • Consumer research
  • Print and broadcast advertising
  • Direct response marketing, including production management and list acquisition
  • Digital strategy and implementation
  • Media planning and placement

And several services related directly to reaching diverse consumer segments:

  • Translation/Transcreation
  • Public relations
  • Media training
  • Cultural Competency Training
  • Event marketing and sponsorship consultation
  • Grassroots outreach
  • Social marketing

But whatever we do, the goal is always the same – to generate a positive impression that leads to a measurable response.