Articles & News

As the importance of multicultural marketing continues to expand, so does the media’s interest in this vital topic.

The writings of our Managing Director, Laura Sonderup, have been featured in a wide variety of publications, including USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. Likewise, some of the nation’s top magazines and newspapers have sought out Laura’s opinions on topics ranging from immigration to marketing to politics.

¿Español o inglés? Understanding U.S. Hispanic Language Preferences

Spanish has held families and cultures together for centuries and serves as a source of cultural fulfillment for U.S. Hispanics; however, many marketers, and their clients, are asking: “Is Spanish likely to remain the language of preference among U.S. Hispanics? Or will English become more important as consumers acculturate?”

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Sounding Off: ¿Cómo se dice “green” en espańol?

A recent EcoPulse survey showed that Latinos are not only the country’s fastest growing consumer group, but are arguably the greenest group, as well. The survey demonstrated that Hispanics are significantly more likely to search for green products than their non-Hispanic white or African American counterparts — and are willing to pay more for environmentally friendly products! […]

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Future of Franchise

Minorities the Future of Franchising? Statistics support explosive growth in the Latino market Leave your office. Go downtown. Walk around in the suburbs. Do you see the changing face of America? From top-level corporate positions, to Mom and Pop corner stores, the U.S. minority population is coming of age. Minorities are better educated and better […]

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Immigrant Banking

The Business of Immigrant Markets: Providing Access to Financial Services Why focus on this market segment? The Mexican immigrant population in the United States is growing quickly, yet it is a population that is largely unserved by financial institutions.  Serving Mexican immigrants is a win-win scenario for both immigrant communities and financial institutions.  Immigrants benefit […]

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Hispanic Marketing

Hispanic Marketing: Capturing the Loyalty of a Critical Market Segment Multiculturalism is redefining what it means to be American today.  With the changing appearance of the U.S. population comes new definitions of the U.S. consumer and new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly […]

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