¿Español o inglés?
Understanding U.S. Hispanic Language Preferences.
Spanish has held families and cultures together for centuries and serves as a source of cultural fulfillment for U.S. Hispanics; however, many marketers, and their clients, are asking: "Is Spanish likely to remain the language of preference among U.S. Hispanics? Or will English become more important as consumers acculturate?"
+ Read More
¿Como se dice “green” en español?
A recent EcoPulse survey showed that Latinos are not only the country's fastest growing consumer group, but are arguably the greenest group, as well.
+ Read More
Color in Culture
Remembering to cater to various cultures as you develop your business model is a key aspect to consider.
+ Read More
Is Hispanic Marketing an Afterthought?
Why does Hispanic marketing continue to be an afterthought for many companies; yet those companies who have invested in this consumer segment - Wal-Mart, State Farm, McDonald's, and Toyota, for example - have seen their sales increase exponentially.
+ Read More