Latest Posts

Hispanic v. Latino v. Latinx — Which Word Do I Use?

The term Latinx is a word used to avoid gender bias among the LBGTQ-Latino community. In September 2018, Merriam-Webster added this word, along with 840 other words, to their dictionary.

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Understanding U.S. Hispanic Language Preferences.
Spanish has held families and cultures together for centuries and serves as a source of cultural fulfillment for U.S. Hispanics; however, many marketers, and their clients, are asking: "Is Spanish likely to remain the language of preference among U.S. Hispanics? Or will English become more important as consumers acculturate?"

¿Como se dice “green” en español?

A recent EcoPulse survey showed that Latinos are not only the country's fastest growing consumer group, but are arguably the greenest group, as well.

Color in Culture

Remembering to cater to various cultures as you develop your business model is a key aspect to consider.

Is Hispanic Marketing an Afterthought?

Why does Hispanic marketing continue to be an afterthought for many companies; yet those companies who have invested in this consumer segment - Wal-Mart, State Farm, McDonald's, and Toyota, for example - have seen their sales increase exponentially.

Marketing to “Those People”

Over the years, I've fielded exploratory calls from a number of self-proclaimed "white guys" in places like Des Moines, Charlotte or Cheyenne, who ask me to help them market to Hispanics. Maybe their boss has said, "Look into that." Chances are they haven't thought through the ramifications of their request; commonly, they've had little or no interaction with Latinos.