Work
Savvy marketers know that you cannot simply transfer directly to diverse consumers the concepts or marketing strategies that work with the general market. Many factors — historical, contextual, cultural, demographic, financial — place these consumers in a different category.
It takes precision, insight and experience to design for culturally and ethnically diverse consumers. Because ethnic identity is a perpetually controversial issue, the question of how to effectively and respectfully address consumers is one that many marketers are asking themselves.
To get the conversation started, here are some campaigns produced by Hispanidad:
Colorado Foreclosure Hotline, Colorado Attorney General and Colorado Housing and Finance Authority (CHFA)
Working with the Attorney General and CHFA, we developed culturally- and linguistically-relevant messaging providing Coloradans with reliable and trustworthy access to foreclosure information.
You Dial the Number, We’ll Make the Call, Colorado Department of Human Services
Hispanidad partnered with CDHS to promote greater safety for Colorado’s children via a new statewide hotline to report child abuse and neglect.
Safe2Sturgis, National Highway Traffic Safety Administration (NHTSA)
NHTSA, in partnership with six states, worked with Hispanidad to create a public awareness campaign to increase “border-to-border” motorcycle safety to support the Sturgis Motorcycle Rally.
Wind River Reservation – Tribal Traffic Safety Messaging, Wyoming Department of Transportation (WYDOT)
Motor vehicle injuries are the leading cause of death among Native Americans. WYDOT partnered with Hispanidad to create a campaign designed to resonate effectively with tribal members.
Maneja HIGH, Recibe un DUI, Colorado Department of Transportation
With the legalization of recreational marijuana use in Colorado, CDOT needed to educate Colorado motorists on marijuana impaired driving.
Si tomas, no manejes, Colorado Department of Transportation
Hispanidad and the Colorado Department of Transportation (CDOT) focused on reducing the growing number of Hispanics who die in car crashes each year.
Hispanic Heritage Month, Colorado Department of Transportation
As part of Hispanic Heritage Month, the Colorado Department of Transportation released a new public service announcement — in English and in Spanish — featuring local Denver rock en tu idioma band, iZCALLi. The band joined CDOT, and the Colorado State Patrol, in raising awareness among the state’s younger Hispanic drivers about the dangers of drinking and driving.