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¿Como se dice “green” en español?

A recent EcoPulse survey showed that Latinos are not only the country's fastest growing consumer group, but are arguably the greenest group, as well.

Marketing to “Those People”

Over the years, I've fielded exploratory calls from a number of self-proclaimed "white guys" in places like Des Moines, Charlotte or Cheyenne, who ask me to help them market to Hispanics. Maybe their boss has said, "Look into that." Chances are they haven't thought through the ramifications of their request; commonly, they've had little or no interaction with Latinos.