Category 3

Hispanic v. Latino v. Latinx — Which Word Do I Use?

The term Latinx is a word used to avoid gender bias among the LBGTQ-Latino community. In September 2018, Merriam-Webster added this word, along with 840 other words, to their dictionary.

¿Español o inglés?

Understanding U.S. Hispanic Language Preferences.
Spanish has held families and cultures together for centuries and serves as a source of cultural fulfillment for U.S. Hispanics; however, many marketers, and their clients, are asking: "Is Spanish likely to remain the language of preference among U.S. Hispanics? Or will English become more important as consumers acculturate?"

Color in Culture

Remembering to cater to various cultures as you develop your business model is a key aspect to consider.